Go10 · UK Distribution
The new breedof distribution.
Traditional distribution was built to move product. Go10 has been built to deliver Growth.
Go10 combines retail access, commercial expertise, operational excellence, with best in class data and analytics to deliver listings, availability, and sell through. We scale your brand faster and deliver accelerated success.
Growth engine
Everything needed to build a bigger UK retail business.
Six capabilities, one operation — brought together around the opportunity rather than sold as a package.
Your range in front of the buyers who decide UK listings, through relationships that already exist.
Established relationships and experience across the UK's leading retailers.
The pricing, margin and promotional argument made by people who have sat on the buyer's side of it.
Senior people who understand buyers, categories, pricing, margin, promotions and joint business planning.
A team that already knows your category, so the first meeting starts at the range review rather than the introduction.
Real-world experience building brands across Consumer Electronics, Baby & Nursery, Health & Wellness and Electrical Beauty.
Live sell-through, stock and market pricing in Gateway, so range and replenishment decisions come from the numbers.
Proprietary tools, live data and Go10 Gateway give our teams and brand partners better visibility and faster decision-making.
Retail, marketplace, dropship and D2C run as one plan instead of four that quietly compete.
Retail, dropship, marketplaces, ecommerce and D2C capability — deployed where it makes commercial sense.
Go10 people in Shenzhen meeting the brands being built there, before UK retail has heard of them.
A UK commercial organisation combined with local feet on the ground in Shenzhen, connecting emerging brand opportunity with UK retail demand.
Retail access
Your range in front of the buyers who decide UK listings, through relationships that already exist.
Established relationships and experience across the UK's leading retailers.
Commercial expertise
The pricing, margin and promotional argument made by people who have sat on the buyer's side of it.
Senior people who understand buyers, categories, pricing, margin, promotions and joint business planning.
Category knowledge
A team that already knows your category, so the first meeting starts at the range review rather than the introduction.
Real-world experience building brands across Consumer Electronics, Baby & Nursery, Health & Wellness and Electrical Beauty.
Data & technology
Live sell-through, stock and market pricing in Gateway, so range and replenishment decisions come from the numbers.
Proprietary tools, live data and Go10 Gateway give our teams and brand partners better visibility and faster decision-making.
Multi-channel execution
Retail, marketplace, dropship and D2C run as one plan instead of four that quietly compete.
Retail, dropship, marketplaces, ecommerce and D2C capability — deployed where it makes commercial sense.
UK + China intelligence
Go10 people in Shenzhen meeting the brands being built there, before UK retail has heard of them.
A UK commercial organisation combined with local feet on the ground in Shenzhen, connecting emerging brand opportunity with UK retail demand.
Discover. Accelerate. Scale.
- 100+ years
- Combined retail experience
- Leading UK retailers
- Access across the accounts that decide a category
- Proprietary data
- Go10 Gateway, and the technology behind it
- UK + Shenzhen
- Commercial teams at both ends
What we do
More than distribution. A partner for growth.
Getting products into a warehouse is easy.
Building a sustainable retail business is harder.
Go10 works with ambitious consumer brands to win the right retail listings, build strong commercial plans, execute them properly and identify where the next growth opportunity lies.
Our teams combine retail relationships, category knowledge, commercial expertise, operations, ecommerce and technology to accelerate growth across the UK market.
And we fit around the business you already have.
Some of our partners already operate Amazon, D2C, marketing and customer service teams. Others need more support. We don't force every brand into the same model — we keep what works, integrate with your existing capabilities and take ownership where Go10 can add value.
You may already have
Good. We'll work with them.
Go10 adds what is needed
Use what you need. Keep what already works.
Reach
Retail isn't won with a contact list.
It comes from understanding how retailers actually operate. What buyers need. How range reviews work. Where a product fits. What margin structure works. How promotional calendars are built. What creates sell-through. And what causes a promising listing to fail.
Decades of experience from across UK retail and distribution, backed by active relationships throughout the market.We don't just open doors — we build the commercial plan required to stay on the shelf once the door is open.
Grocery & wholesale
- Shops
- 5,126 (group)
- 2026
- Revenue
- £73.712bn (group)
- 2026
Founded in 1919 in Hackney. The UK's largest grocer, trading across the UK, Ireland and central Europe.
- Shops
- 1,106
- 2025
- Revenue
- £21.0bn
- 2025
Founded 1949 in West Yorkshire as Associated Dairies. Supermarkets, superstores and convenience across the UK.
- Shops
- 939 (group)
- 2026
- Revenue
- US$303.154bn (group)
- 2026
Membership warehouse club founded in Seattle in 1983, trading in the UK since 1993.
Electricals & tech
- Shops
- 691 (group)
- 2026
- Revenue
- £9.254bn (group)
- 2026
Founded 1884. The UK and Ireland's largest specialist electricals retailer, in store and online.
- Revenue
- £1.267bn (group)
- 2026
Founded in 2000. Online electricals retailer with its own delivery, installation and recycling operations.
- Shops
- 318 (group)
- 2026
- Revenue
- A$4.68bn (group)
- 2026
Australian big-box retailer founded 1982, selling electricals, computing and furniture.
- Shops
- 400+
- 2026
UK mobile and broadband network formed in 2010, now part of BT Group, with a national store estate.
Airport technology retailer, selling headphones, chargers and travel electronics to passengers.
- Shops
- 3
- 2025
Family-owned audio, visual and appliance retailer founded in 1966, with stores in Carlisle, Newcastle and Workington and an online shop.
Specialist
- Shops
- 51
- 2026
- Revenue
- £153.875m
- 2025
Hi-fi and home cinema specialist founded at London Bridge in 1978, employee-owned since 2019.
- Shops
- 119
- 2025
- Revenue
- £202.899m
- 2025
Music and entertainment retailer founded in 1921, trading on the high street and online.
- Shops
- 4 (group)
- 2026
- Revenue
- £190.7m (group)
- 2026
UK-based musical instrument and equipment retailer, trading online across Europe and through specialist showrooms.
- Shops
- 10
- 2026
- Revenue
- €134m (group)
- 2024
Home and commercial fitness equipment specialist, formerly Powerhouse Fitness in the UK, with online sales and showrooms.
- Shops
- 21 (group)
- 2026
- Revenue
- €11.2m (group)
- 2023
Irish entertainment retailer founded in Dublin in 1962. Music, film and related product in store and online.
Health & beauty
- Shops
- 1,800+
- 2026
- Revenue
- £7.545bn
- 2025
Founded in Nottingham in 1849. Pharmacy, healthcare and beauty, and the UK's largest pharmacy chain.
- Shops
- 800+ (group)
- 2026
- Revenue
- £1.7bn
- 2025
Founded 1964. Health and beauty on the high street, with in-store pharmacies and nurse clinics.
- Shops
- 1,600+ (group)
- 2026
- Revenue
- £981m (group)
- 2025
Founded 1870. Health foods, vitamins and supplements across the UK and Europe.
- Shops
- 1
- 2026
Wellbeing retailer founded in London, selling online and through a permanent Selfridges retail concession.
- Revenue
- £334.038m
- 2025
Online pharmacy founded in 1999, dispensing NHS and private prescriptions in England.
Home & DIY
- Shops
- 1,018 (group)
- 2026
- Revenue
- £2.755bn (group)
- 2026
Founded in Yeovil in 1979. Trade counters and click-and-collect for tools and building supplies.
- Shops
- 318 (group)
- 2026
- Revenue
- £3.971bn (group)
- 2026
Founded 1969. Home improvement and garden, and the UK's largest DIY chain.
- Shops
- 93
- 2025
- Revenue
- £165.6m
- 2025
Founded in London in 1872. Hardware, housewares and small electricals, mainly across the south east.
Premium & lifestyle
- Shops
- 36
- 2026
- Revenue
- £4.9bn
- 2026
Founded 1864, employee-owned. Department stores trading on quality and service.
- Shops
- 458
- 2026
- Revenue
- £6.901bn (group)
- 2026
Founded 1864 as Joseph Hepworth & Son, Next since 1982. Fashion, home and beauty across stores, online and a hosted third-party marketplace.
- Revenue
- £893.1m
- 2026
Knightsbridge department store, founded 1834 and trading from the same site since 1849.
- Shops
- 253 (group)
- 2026
- Revenue
- US$6.17bn (group)
- 2026
Founded in Philadelphia in 1970. Fashion, homeware and lifestyle aimed at a young audience.
- Shops
- 59
- 2026
- Revenue
- £45.435m
- 2025
Gadget and gift retailer trading on the high street and in shopping centres across the UK.
- Shops
- 8
- 2025
- Revenue
- £179.184m (group)
- 2026
Founded 1882 in Newcastle upon Tyne and still family-owned. Department stores trading in store and online.
- Revenue
- €1.4799bn (group)
- 2026
Online luxury retail business encompassing NET-A-PORTER, MR PORTER and YOOX, owned by LuxExperience since April 2025.
Baby & nursery
- Shops
- 60+
- 2025
- Revenue
- £154.3m (group)
- 2024
Founded 1981 in Yorkshire. Nursery furniture, pushchairs and baby products.
- Shops
- 1
- 2026
Independent baby and nursery specialist founded in 2007, trading online and from a two-floor store in Bagshot, Surrey.
- Shops
- 3
- 2025
- Revenue
- TRY27.7bn (group)
- 2025
Turkish mother and baby retailer selling nursery, feeding and baby-care products through stores and online, including a growing UK operation.
General & marketplace
- Shops
- 667
- 2026
- Revenue
- £4.23bn
- 2024
Founded 1972. Catalogue and digital general retail, now part of Sainsbury's.
- Revenue
- £1.8325bn
- 2025
Online department store run by The Very Group, with its own credit offer.
- Revenue
- US$716.9bn (group)
- 2025
Founded 1994. The largest online marketplace in the UK, both first party and third party.
West Yorkshire-based online retail group, part of Otto Group, with brands including Freemans, Grattan and Kaleidoscope.
Intelligence
Better data. Better decisions.
Faster growth.
Distribution traditionally gives brands information after the event. We think differently. Go10 is building proprietary technology that brings sales, inventory, forecasting, retail performance and operational information together in one place.
What follows is Gateway itself, running on illustrative data — not a screenshot of it. Change the retailer or the window and every figure recomputes.
- What sold yesterday
- What is running out
- What is sitting still
- What we are not listed on
- What buyers are scoring us
- What is on order
Gateway / Sales
Illustrative dataRevenue, units and returns by retailer and by product
Net revenue
—
Units
—
Stock cover
—
Returns
—
Daily net revenue
Hover the chart
Retailer performance
| Retailer | Rev | Δ | Share |
|---|
| Line | On hand | Cover | Age of stock on hand | Faulty | Quarantine note |
|---|---|---|---|---|---|
| Aura Soundbar 300AUR-SB300 | 916 | 75d | 18% over 60 days | 20 | Returned sealed, awaiting test |
| Aura Buds Pro 2AUR-BP2 | 1,165 | 36d | 20% over 60 days | 3 | Packaging damage in transit |
| Lumen Air Purifier 40LUM-AP40 | 178 | 19d | 20% over 60 days | 5 | Customer-reported pairing fault |
| Lumen Desk Lamp 12LUM-DL12 | 692 | 65d | 20% over 60 days | 7 | Failed goods-in inspection |
| Vero Kettle 1.7LVER-KT17 | 366 | 19d | 19% over 60 days | 6 | Cosmetic marks, regradeable |
| Vero Toaster 4-sliceVER-TS4 | 138 | 18d | 19% over 60 days | 2 | Recalled batch, quarantined |
| Nimbus Baby Monitor 5NIM-BM5 | 328 | 21d | 20% over 60 days | 4 | Missing accessory, repackable |
| Nimbus Travel CotNIM-TC1 | 478 | 47d | 18% over 60 days | 12 | Water ingress, write-off |
0–30d 31–60d 61–90d 90d+
| Line | Currys | Argos | Boots | Amazon | John Lewis | Very |
|---|---|---|---|---|---|---|
| Aura Soundbar 300AUR-SB300 | ● | ● | · | ● | ● | ○ |
| Aura Buds Pro 2AUR-BP2 | ● | ● | ○ | ● | ○ | ● |
| Lumen Air Purifier 40LUM-AP40 | ● | ○ | ○ | ● | ● | · |
| Lumen Desk Lamp 12LUM-DL12 | · | ● | · | ● | ○ | ● |
| Vero Kettle 1.7LVER-KT17 | ○ | ● | · | ● | ● | ● |
| Vero Toaster 4-sliceVER-TS4 | ○ | ● | · | ● | ○ | ○ |
| Nimbus Baby Monitor 5NIM-BM5 | · | ● | ● | ● | ○ | ● |
| Nimbus Travel CotNIM-TC1 | · | ● | ● | ○ | ○ | ● |
Range opportunities, biggest first
- Vero Kettle 1.7Lat CurrysScores 3.9 where it is already listed£10.4k/28d est.
- Vero Toaster 4-sliceat CurrysScores 4.5 where it is already listed£9.8k/28d est.
- Lumen Air Purifier 40at ArgosScores 4.3 where it is already listed£9.6k/28d est.
- Aura Buds Pro 2at BootsScores 4.2 where it is already listed£9.1k/28d est.
- Lumen Air Purifier 40at BootsScores 4.3 where it is already listed£6.1k/28d est.
- Nimbus Travel Cotat AmazonScores 4.4 where it is already listed£4.8k/28d est.
| Line | RRP | Best score | Reviews | Cheapest today | Position |
|---|---|---|---|---|---|
| Aura Soundbar 300AUR-SB300 | £199 | 4.5 John Lewis | 959 | £178.97 Argos | 10% under RRP |
| Aura Buds Pro 2AUR-BP2 | £89 | 4.8 Very | 1,199 | £82.46 Argos | Holding price |
| Lumen Air Purifier 40LUM-AP40 | £149 | 4.7 Currys | 1,595 | £148.41 Currys | Holding price |
| Lumen Desk Lamp 12LUM-DL12 | £45 | 4.5 Very | 1,591 | £44.97 Argos | Holding price |
| Vero Kettle 1.7LVER-KT17 | £59 | 4.8 Amazon | 1,882 | £53.25 Very | Holding price |
| Vero Toaster 4-sliceVER-TS4 | £69 | 4.7 Amazon | 1,598 | £65.99 Argos | Holding price |
| Nimbus Baby Monitor 5NIM-BM5 | £129 | 4.8 Argos | 2,445 | £114.73 Very | 11% under RRP |
| Nimbus Travel CotNIM-TC1 | £99 | 4.9 Very | 1,273 | £91.84 Boots | Holding price |
Prices read from each retailer's site. Scores are their own review counts, not ours.
Forecast, four weeks
- wk +1£86.5k
- wk +2£88.2k
- wk +3£89.9k
- wk +4£91.7k
Marketing on the table
- CurrysHomepage tile, Black Friday weekNov wk 4 · £8.5k · 1.4m sessions
- AmazonSponsored Brands, audio categoryRolling · £4.2k · 620k impressions
- ArgosCatalogue spread, spring editFeb wk 2 · £6.0k · 900k households
- BootsAdvantage Card email, parentingJan wk 3 · £3.1k · 480k members
- John LewisBuying-team range reviewDec wk 1 · no cost · AW range decision
- VeryApp push, payday weekendMonthly · £1.8k · 310k app users
Live promotions
| Currys | Aura Soundbar 300 | £30 off | Mon–Sun | +41% |
| Amazon | Aura Buds Pro 2 | Lightning deal | Fri–Sat | +86% |
| Argos | Vero Kettle 1.7L | 2 for £90 | Thu–Wed | +23% |
| Very | Nimbus Baby Monitor 5 | 20% off | Sat–Mon | +34% |
| John Lewis | Lumen Air Purifier 40 | Bundle | Mon–Sun | +17% |
Open purchase orders
| PO-48812 | Currys | 1,200 | £168.0k | in 6 days | Confirmed |
| PO-48817 | Argos | 3,400 | £201.0k | in 9 days | Confirmed |
| PO-48823 | Amazon | 900 | £44.1k | in 12 days | Awaiting ASN |
| PO-48830 | Boots | 650 | £58.5k | in 15 days | Part-shipped |
| PO-48841 | Very | 1,800 | £48.6k | in 21 days | Confirmed |
| PO-48846 | John Lewis | 400 | £56.0k | in 24 days | Booking slot |
What Gateway is for
A supplier portal for direct self-service, reporting and automation, giving brands a 360-degree view of their UK business.
Dashboard & reporting
Detailed access to sales, inventory and returns reports.
Monitor performance
Track promotions, pricing and competitors.
Manage promotions
Access and edit open promotions, and submit new ones.
Brand health
AI-driven analysis of brand health in the UK market — retailer reviews, voice of customer, quality of content and more.
Forecasting & inventory
Up-to-date AI-driven forecasts and inventory control, against market conditions, sell-through rates and stock on hand.
Purchase orders & accounting
Open POs, arrange deliveries with the warehouse, analyse returns, and view open sales and purchase ledgers.
Live chat & support
The Go10 team at any time of the week, and retailer meetings on request.
Marketing activations
Every marketing opportunity and activation available to your brand across its retail stockists.
Product set-up & amend
A full product information system for self-service set-up of products across all retail channels, including AI copy generation.
Bespoke customer services
For retail and end-user support: access and update the data Go10's AI support agents answer from.
Our technology isn't there to replace experienced people. It gives experienced people better information to act on.
Brands
Different starting points. The same owner mindset.
Some brands come to Go10 with substantial international businesses. Some already have UK D2C and Amazon sales. Some already have retail distribution but want to accelerate it. Others are entering UK retail for the first time. What matters is the opportunity ahead.
05
03
09
07
03
03
The story is commercial growth.
For every brand we represent, we build a commercial strategy around its category, maturity, ambition and existing capabilities. Four things a Go10 case study has to show.
Retail expansion
0 → 13
UK retail accounts
A Chinese fitness brand, with thirteen major UK stockists established inside three months of the distribution agreement.
Revenue growth
£0 → £3m
UK revenue, year one
A US brand entering the UK for the first time, grown against a commercial plan rather than a stock position.
Category growth
DIY
a channel opened
A route Go10 identified in the data for a Chinese brand, before it was asked to look.
Commercial improvement
45%
sell-through improvement
A UK brand: better forecasting, cleaner availability, and promotions that landed when they were meant to.
Go10 China
Closer to where the next category leaders are being built.
Some of the world's fastest-growing consumer brands are being created in China. Go10 has deliberately built a presence in Shenzhen to get closer to them.
Not simply to communicate with factories.
To discover better brands.
Our local team builds relationships with emerging consumer brands, identifies businesses demonstrating genuine traction and assesses their suitability for international retail expansion.
01
Discover
Identify emerging brands and categories showing meaningful consumer traction.
02
Validate
Understand the product, organisation, commercial model, international ambition and readiness for retail.
03
Partner
Build relationships locally with founders and management teams.
04
Launch
Connect the right brands with Go10's UK retail capability.
05
Scale
Continue working alongside the brand in China and the UK as the business develops.
A strategic advantage on both sides.
For brands
Local Go10 people who understand their business, and a direct route into an experienced UK retail organisation.
For UK retailers
A curated pipeline of credible emerging brands that Go10 has already identified, assessed and chosen to support.
We aim to find tomorrow's category leaders before everyone else does.
Execution
Strategy only matters if it gets executed.
Behind our commercial teams sits the operational capability required to support growth at scale. Depending on the brand, that can include:
- Retail account management
- Demand planning
- Purchasing
- Supply chain
- Warehousing and fulfilment
- Dropship
- Ecommerce
- Marketplace support
- Customer service
- Retail content
- Promotional execution
- Reporting and reconciliation
But Go10 does not need to own every one of these functions. Where a brand already has strong capability, we integrate with it. Where there is a gap, we can fill it.
The objective isn't to build the biggest Go10 service stack. The objective is to build the strongest possible business for the brand.
Our core categories
Deep category knowledge where it matters.
Four categories where Go10's experience, retailer relationships and capabilities create an advantage. The portfolio is wider than this; the depth is here.
01
Consumer Electronics
From connected devices and audio to emerging technology categories.
02
Baby & Nursery
Building trusted brands across major nursery, pharmacy and general retail channels.
03
Health & Wellness
Technology-led products at the intersection of health, recovery, fitness and personal wellbeing.
04
Electrical Beauty
Device-led beauty innovation where technology, consumer education and strong retail execution matter.
We deliberately focus on categories where our experience, retailer relationships and capabilities create an advantage.
Experience
100+
Years of combined retail experience
Technology matters.
So does knowing what you're doing.
Go10 combines a highly experienced leadership and commercial team with an increasingly technology-led operating model. That experience is now being combined with proprietary software, automation, AI and better data to create a different kind of distributor.
Experienced enough to know retail.
Ambitious enough to reinvent distribution.
What retail buyers and brand partners say about working with Go10.
ArgosRetail customer I've worked with Go10 for a number of years. The team are so supportive and really understand our needs. I'm delighted Sarah is now on board too as I have worked with her for years at Argos, so she knows our needs and requirements inside out.
Katie Isaacson · Nursery Buyer
CurrysRetail customer Go10 have worked with Currys for over 10 years. They are a key partner for our fast-growing new categories teams & are a shortlisted supplier for dropship. Their service levels are impeccable and extremely fast to service our needs. Having worked with Robbie for years, it's a pleasure to grow our business with them year on year.
Zoe Lucid · Category Head
WithingsBrand partner We were having major headaches with broadline distributors in the UK. There was no focus on our brand, stock availability was poor and they were hard to work with. Since working with Go10, we've managed to replicate the success we have in global markets and cement ourselves as a premium brand in health & wellness in the UK.
Thibaut Pinchon · European Sales Manager
BootsRetail customer In my dropship team we handle several hundred brands and we are undergoing huge growth in the business. With such fast expansion, we need reliable distributors who can manage several brands on our behalf. Go10 are a key partner to Boots, managing several significant brands for us.
Georgia Mandley · Head of Dropship
LencoBrand partner We've worked with Go10 for the past 4 years. We've gone from nothing, to being one of the leading brands of Turntables in the UK. We're available from all of the major retailers in the UK and continue to show a strong growth. Go10 are an excellent partner to work with.
Winston Eade · International Sales Manager
HMVRetail customer Go10's flexibility & speed has been key to the growth we've experienced with them. Their expertise with retail and knowledge of the UK market have seen us grow business massively the past few years. We wouldn't hesitate to recommend them to any brand.
Helen Speakman · Head of Buying, Tech & Accessories
TherabodyBrand partner I've worked with Go10 for years. When we first launched Therabody in the UK we needed a flexible and fast distributor to align with our growth plans. Go10 were recommended to us and we never looked back. They're always top of my list of distributors.
George Abbott · European Managing Director, Oura Ring (formerly Therabody)
How big could your brand become in UK retail?
Whether you're already selling millions through Amazon, have established UK operations, work with existing retail partners or are preparing for your first major UK launch, we'd like to understand the opportunity.
Tell us where you are today. We'll talk about where you could go next.